First in Indonesia! GIPI Riau Islands Prepare Promotion Strategy
President Jokowi has set a target of 20 million foreign tourists to Indonesia in 2019, while for Riau Islands Drs. Boeralimar Msc targets 4.4 million foreign tourists. Another target set by the General Chairperson of GIPI, Drs. Didien Junaedi to GIPI DPD Riau Islands with 10% higher than the provincial target to 4.4 million foreign tourists to the Riau Islands.
Some strategies began to be prepared by the Riau Islands GIPI including collaborating between the Indonesian Internet Network Device Association (APJII), the Riau Islands Provincial Tourism Office and the Riau Islands GIPI. The tourist destination revitalization program has also been prepared for destinations welcome to Batam and the Bintan Desert.
Mangara War-wind as the APJII DPP has prepared a Branding Advertising Selling (BAS) device in the form of “LIVE SPOT SERVER” in the near future. GIPI Riau Islands will prepare content and scenario preparation to promote tourism activities in the Riau Islands. This is the first marketing strategy in Indonesia, this strategy was first applied in the United States in promoting its tourism agendas.
Full support from Mr. Drs. Boeralimar Msc as the Head of the Riau Islands Tourism Office to jointly create a strategy to achieve the target of foreign tourists to the Riau Islands as informed above. He hopes that this December 2018 can become Active so that one of the BAS programs, namely Advertising, can already be done by GIPI Riau Islands by using a device prepared by APJII.
Tupa Simanjuntak as Chair of the Riau Islands DPD GIPI thanked for this support and called for Pentahelix Coordination through industry partners both hotels, travel agents, restaurants, academics, media, arts and cultural actors and other governments to jointly bring together tourism programs. Riau islands.
Among the countries of origin of tourists who are in focus are China, Singapore, Malaysia, Japan, Korea and Australia. But this makes tourism actors feel difficult to realize. Through the strategy of Branding, Advertising and Selling (BAS) Minister of Tourism Ir. Arief Yahya can realize this target.
We must make full use of the BAS program that has been carried out by the Ministry of Tourism to promote tourism that has been carried out such as:
1. BRANDING we can see the Wonderful Indonesia logo appearing in public transportation in various countries.
2. ADVERTISING or advertising has fulfilled broadcasts on TV and newspapers, tourism magazines in many countries. Too
3. SELLING which is the penetration of all marketing activities, said Tupa Simanjuntak.