Position of Current Tourism and GIPI’s Role to Reach 20 Million Visits
Jakarta, 31 October 2018. The combined Indonesian tourism industry (GIPI) provides information on the position of Indonesian tourism as well as the role of GIPI in achieving the target of international tourist arrivals for 2019.
In line with the government’s plan to develop the tourism sector as the main sector of the economy and improve its position as the country’s largest foreign exchange earner.
GIPI, which is a non-profit, independent organization, performs its function as a working partner of the government and regional government, and serves as a forum for communication and consultation of members in managing tourism development.
The establishment of GIPI was carried out in accordance with the mandate of article 50 of Law No. 10 of 2009 concerning tourism.
The Strategic Activities for Marketing Development of the Ministry of Tourism for 2018-2019 include a branding program that includes the development of the brand ‘Enchantment of Indonesia’ and ‘Wonderful Indonesia’ at home and abroad through digital and multimedia media.
Increased efforts to branding major tourism destinations, and promotion of regional events, advertising programs through media promises, tourism location promotions and the publication of ‘100 Calendar of Events’, as well as selling programs through participation in tourism exhibitions, integrated promotional cooperation with the tourism transportation sector and wholesaler, and also participation in various tourism festivals.
In his presentation on “The Position of the Latest Indonesian Tourism and the Role of GIPI to Reach the Target of 20 Million Foreign Tourist Visits in 2019 through the New Geopolitics of Indonesian Tourism”, didien junaedy.
The general chairman of GIPI said that in 2017 the number of foreign tourist visits to Indonesia reached 14.04 million people. In comparison, in the same year, Thailand recorded 35.38 million total visits, Japan reached 20 million and Malaysia 25.95 million.
In an effort to increase its role to reach the target of visiting 20 million foreigners in 2019, for the 2018-2019 period GIPI has scheduled the implementation of the ‘GIPI Talk’ program, inbound training programs, and the establishment of consortia in various regions, and the development of cooperation with various airlines.
In order to improve coordination between tourism industry players, and in an effort to achieve the target number of tourist visits, and GIPI will hold a national coordination meeting (RAKORNAS) in the first week of December 2018.
PRESS RELEASE Media Gathering October 31, 2018